How to Choose the Right Category in Google’s Local Listings

One of the most important things a small business can do with its listing in the Google Local Business Center is choose the right category(ies). In fact, “Associating LBL w/Proper Categories” scored very highly in last year’s Local Search Ranking Factors survey (see image at right).

Mike Blumenthal, aka Professor Maps, has just released a tool that he previewed last week at GetListed Local University in Spokane. It’s a searchable database of categories in Google’s Local Business Center. If you’re not sure how to choose the right category for your business, this tool makes it easier so you can get your listing correct right from the start.

You can access the tool here. And here’s Mike’s brief explanation of how it works.

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