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Friday, 30 March 2012

Local Citation Finder: Must-Have SEO Tool

One of the most common tactics in link building is to look for sites that link to your competitors and try to get the same sites to link to you. The effectiveness of this varies from site to site and industry to industry, but it’s one of the things you do early on when building links.
In local SEO, if citations are the equivalent of links, how about doing the same thing? How about looking for your competitor’s citations and trying to get the same ones?
That’s exactly what the Local Citation Finder does, a new tool that instantly becomes a must-have for local SEO.
How to Use the Local Citation Finder
After you register for a free account, you provide a local keyphrase — like “richland wa real estate agent” if I were trying to mine my wife‘s competitors. The keyphrase should be one that produces a 7-pack or 3-pack on Google’s search results.
local-1
You can choose which version of Google to use — the .com, the UK, or the Canadian version. After you run your keyphrase, the tool looks at the businesses ranking for your keyphrase, grabs their phone numbers, and then does a Google.com search (or .ca or .co.uk) for those numbers, collecting and collating all of the mentions/citations that it finds.
When it’s done, you’ll get an email with a list of citation sources for the businesses that rank for your keyphrase. Garrett French recently described this process as a manual effort, and the tool takes that and does all the hard work for you. Here’s a look at the email that lists citations the tool found:
local-2
And those are citation opportunities that are now gift-wrapped for your local SEO efforts. Cool, eh?
One thing I should mention, and I said this to Garrett via email already: In my experience, what Google shows as citations on a Place Page is dramatically different than what will show on a Google.com search for the phone number. The tool uses the latter, so it may not match the citations that appear on Place Pages. Still, it does give you a list of web pages that cite your competition. And ther

SEO’s Three Stages of Keyword Success

When you’re just launching a new website and getting started with SEO, it’s okay to feel like you’re walking around in dark cave. You don’t know what’s ahead nor what to expect. And you’re not sure if you’re going in the right direction. And that’s perfectly normal. Over time, though, things will become clearer if you’re on the right path. One way to monitor that is to watch for the three stages of keyword success.

Three Types of Keywords

There are three basic types of keywords that will drive traffic to your site:
1.) Branded keywords: These are keywords that match or use your business name (or your product name if it’s a unique product not available anywhere else).
2.) Non-branded, long-tail keywords: These are terms that don’t use your business name and are generally less competitive. An example might be a term like “dermatologist recommended skin care regimen” that sends traffic to a dermatologist’s website.
3.) Non-branded, short-tail keywords: These are terms that don’t use your business name, but are more competitive. Dermatology-related examples would be terms like “skin care products” or “clogged pores.”
I’m simplifying things a bit here, but those are the three main keyword types that I monitor.

Three Stages of Keyword Success

If you’re just starting out with a new site and/or SEO campaign, my experience tells me this is what you should expect to see if you’re doing SEO the right way.
Early Stage
In the beginning, you’ll probably only be able to rank for and get search traffic from branded keywords. Short of some miracle (like an appearance on Dr. Phil or something) that leads to amazing exposure, buzz and links, you won’t be getting traffic from many non-brand terms in the early stages.
Even this stage might be difficult if you have a common business name. Keep in mind that SEO success requires patience. Think marathon, not sprint.
Middle Stage
If you’re doing things the right way and making progress, you’ll start to rank for and get traffic from more than your branded keywords. It’ll still be too soon to get traffic from short-tail phrases, but you’ll see less competitive phrases showing up in your keyword referral list — things like the “dermatologist recommended skin care regimen” example that I mentioned above.
When will this happen? That depends on your industry, your competition, how strong your SEO and social media efforts are, and so forth. It will likely take months — could be 2-3 months, or it could be 6-8 months or more. I can’t tell you that.
Late Stage
I don’t want to call this the “final” stage, because SEO is an ongoing process that should never come to an end. But the third stage of keyword success is when you start getting traffic from non-branded, short-tail keywords. These are the competitive phrases like “skin care products” and “clogged pores” from my earlier example.
When will this happen? Again, it depends on all the factors I listed two paragraphs earlier. It could take 6-8 months, or it could take a couple years. There’s no fixed answer I can share. It takes time, though, and not everyone gets to this stage.
If you get to this stage, and you haven’t taken any shortcuts or cut corners that might get you in trouble, you can be certain you’re on the right path. Your website and SEO plan are doing well. (Ultimately, of course, you should measure success by how much money your website and SEO plan are bringing in, not just by how much traffic you’re getting. Don’t forget that.)

How Do You Get To The Third Stage?

I think you have to hit a home run with the four keys to online success: a well SEO’d website, a great and active blog, a strong social media presence and a great product/service.
I think you have to focus on earning trust in everything you do.
And I think you have to understand all of the pieces that define long-term SEO success.
It ain’t easy, but it sure is worth the hard work and long hours when you get to the point where search engines are sending you traffic for fantastic keywords that lead directly to sales or leads.

Thursday, 29 March 2012

Photos Draw Most Facebook Interactions, Links Draw the Least


If you’re hoping to get fans/friends to interact with you more on Facebook (and you should be!), posting photos is the best way to go. The worst? Posting links. That’s something for small business owners to think about in light of Facebook’s Edgerank algorithm.
Two recent studies came to this same conclusion about photos, link and other types of content on Facebook.

Web Liquid Facebook Reach Analysis

The first study that I’ll mention comes from Web Liquid, a digital marketing company. They studied 16 brands with 3.5 million combined Facebook fans. More than 1,500 brand posts were analyzed between March and May, 2011.
This chart compares the interaction levels of four different types of Facebook posts:
facebook-interaction
Photos and videos both drew more than double the interaction that links did. Web Liquid also studied the reach of each type of content and found that the top two were flipped: videos generated the most reach (i.e., they spread further to friends of fans, etc.) and photos generated the second-most reach.
You can download the report from Web Liquid’s website; name and email address are required.

Momentus Media: Facebook Engagement & Interaction

Earlier this year, Momentus Media did a somewhat similar study that analyzed 20,000 Facebook business/brand pages and analyzed tens/hundreds of thousands of Facebook posts.
Their findings were similar to what you’ve seen above: Photos get the most interaction, while links get the least. This study differs a bit in the middle — it found that text/status updates attracted more interaction than videos.
facebook-interaction-2
This study offers a lot more data about business/brand activity on Facebook. You can download it from Momentus Media’s website.

EdgeRank: Why Interaction Matters

The reason all of this matters is EdgeRank. That’s the name of the algorithm that Facebook uses to determine what content shows up in its users’ Newsfeed. There’s a great EdgeRank guide on eConsultancy, but the Cliffs Notes version is this: The more a user interacts with your content, the more your future content will continue to show in his/her Newsfeed.
There was a study earlier this year that showed about 5% of Facebooks fans ever see posts to Facebook Pages. Yikes! That’s because of EdgeRank.
So, if you want your fans to see more of your content, keep in mind the types of content that they interact with more often. If they’re not interacting with you on Facebook, you might be wasting a lot of time.

Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage


The dust has settled a bit on Google’s decision to stop passing keyword referral data from searchers that are logged in to their Google accounts and using encrypted search by default. That began in mid-October and then ramped up a couple weeks later.
At first, [not provided] represented a small percentage of overall traffic to most of the sites for which I have analytics access. And then it grew. And grew. And grew.
Today, [not provided] represents about 25% of the daily referrers to this blog. But it also represents double-digit daily referrers to non-marketing/tech sites that I follow.
And maybe the most head-shaking thing of all is that, in just 2.5 months, [not provided] managed to become a Top 10 referrer for most of the sites that I monitor. Here’s a look at three.

Small Business Search Marketing

My impression is that this blog attracts a mix of marketing consultants/agencies and small business owners. In both cases, it’s probably safe to assume that many readers are Google users and also frequently logged-in to their Google accounts. The [not provided] keyword referrals bear witness to that.
Not surprisingly at all, [not provided] occupies the No. 1 spot among all keyword referrals for 2011 to this blog. That’s among almost 69,000 different keywords that sent 168,000 total natural search visits.

Related: On the @U2 forum, which has its own subdomain (forum.atu2.com), [not provided] was No. 7 on the 2011 keyword referrer list. We also have a blog on its own domain (atu2blog.com), and [not provided] was the No. 4 “most popular keyword” during 2011.
In other words, this is not just a problem for tech/marketing sites.

Dr. Cynthia Bailey, California Dermatologist

As many of you know, one of my clients is Dr. Cynthia Bailey, a dermatologist in California. Dr. Bailey’s target audience is also not the tech/marketing crowd. Her site offers high-quality skincare products and solutions to a very mainstream audience; it skews female, but us guys have skincare needs, too!
And, much like my mainstream U2 site, [not provided] cracked Dr. Bailey’s list of the 10 most popular keywords; in her case, it was No. 2 on the list in only 2.5 months.

The Problem With [Not Provided]

In each case above, with three very different target audiences, [not provided] made up a substantial percentage of the overall search traffic to these sites — and the numbers would be higher if I only compared it to overall Google traffic.
There are ways to use analytics data to help get a general idea of who these [not provided] visitors are. Google’s own Avinash Kaushik has some ideas and examples in this excellent article.
(I should mention that next month’s SMX West conference has a panel dedicated to discussing ways to cope with this issue: Life In A [Not Provided] World.)
But you know what? I don’t use analytics for general ideas and guesswork; I use analytics for specific answers. And Google has taken away a lot of those answers.
For a number of reasons (many of which Danny Sullivan explained yesterday on Search Engine Land), the [not provided] keyword referrer is nothing short of a pain in the arse for anyone who does serious work on the web.
For me, a blogger who relies on analytics to understand what content visitors are looking for, [not provided] is more than 7,500 visits that are a mystery to me — and remember, that’s in only 2.5 months! I shudder to think what the full 2012 statistics will look like.
For someone like Dr. Bailey, [not provided] directly impacts the bottom line. She not only relies on keyword referrals to help decide what to write about on her blog, but also to understand which keywords drive online sales of skincare products. And in just 2.5 months, [not provided] was No. 2 among all keywords that directly led to online sales.
This isn’t the end of the world for Dr. Bailey, nor for me, but it’s a serious hurdle to accomplishing our website’s goals. (And it’s a slap in the face to think that Google’s paid advertisers aren’t facing the same hurdle, but that’s another post for another day.)


Here’s Why Not to Buy Facebook Followers

The problem with buying Facebook followers is that it’s sometimes painfully obvious that you’ve done it. Like when “Santiago,” “Jonathan” and “Bruce” all have the same exact avatar. And when “Theodore” and “Wayne” also have the same avatar. And “Everett” and “Elmer,” too. And sometimes they all show up on your Facebook widget at the same time and it makes you look bad.






how to seo your site in less than 60 minutes


I’ve been a bad blogger. I’m swamped at work and have been distracted outside of work, and I’ve been trying to get by here on SBS with list links and even some of my best Flickr photos. I can’t remember the last time I posted something helpful / educational. My bad….
Let me take a stab at making things better.
I often get asked to review a web site and give quick feedback on the site’s SEO. The issue: Is the site doing well, or in desperate need of SEO help? To answer those questions, I’ve developed a speedy system to go through a site and take a quick SEO snapshot. I’m going to give that system away here. On a smaller site, this should take about 20 minutes. Even on the biggest sites, it’s never taken me more than an hour.

SEO Your Site in Less Than an Hour

A. Visit the home page, www.domain.com.
  1. Does it redirect to some other URL? If so, that’s bad.
  2. Review the Page Title. Does it use relevant, primary keywords? Is it formatted correctly?
  3. Review site navigation:
    • Format — text or image? image map? javascript? drop-downs? Text is best.
    • Page URLs — look at URL structure, path names, file names. How long are URLs? How far away from the root are they? Are they separated by dashes or underscores?
    • Are keywords used appropriately in text links or image alt tags?
  4. Review home page content:
    • Adequate and appropriate amount of text?
    • Appropriate keyword usage?
    • Is there a sitemap?
    • Do a “command-A” to find any hidden text.
    • Check PageRank via SearchStatus plugin for Firefox 
  5. View source code:
    • Check meta description (length, keyword usage, relevance).
    • Check meta keywords (relevance, stuffing).
    • Look for anything unusual/spammy (keywords in noscript, H1s in javascript, etc.).
    • If javascript or drop-down navigation, make sure it’s crawlable.
    • Sometimes cut-and-paste code into Dreamweaver to get better look at code-to-page relationship.
B. Analyze robots.txt file. See what’s being blocked and what’s not. Make sure it’s written correctly.
C. Check for www and non-www domains — i.e., canonicalization issues. Only one should resolve; the other should redirect.
D. Look at the sitemap (if one exists).
  1. Check keyword usage in anchor text.
  2. How many links?
  3. Are all important (category, sub-category, etc.) pages listed?
E. Visit two category/1st-level pages.
Repeat A1, A2, A3, A4, and A5 – this will be quicker since many objects (header, footer, menus) will be the same. In particular, look for unique page text, unique meta tags, correct use of H1s, H2s to structure content.
Check for appropriate PageRank flow. Also look at how they link back to home page. Is index.html or default.php appended on link? Shouldn’t be.
F. Visit two product/2nd-level pages.
Same steps as E.
Also, if the site sells common products, find 2-3 other sites selling same exact items and compare product pages. Are all sites using the same product descriptions? Unique content is best.
G. Do a site:domain.com search in all 3 main engines.
Compare pages indexed between the three. Is pages indexed unusually high or low based on what you saw in the site map and site navigation? This may help identify crawlability issues. Is one engine showing substantially more or less pages than the others? Double-check robots.txt file if needed.
H. Do site:domain.com *** -jdkhfdj search in Google to see supplemental pages.
All sites will have some pages in the supplemental index. Compare this number with overall number of pages indexed. A very high percentage of pages in the supplemental index = not good.
(Note: The above is no longer a way to view supplemental results in Google, and Google has said it no longer distinguishes between a main set of results and a supplemental set.)
I. Use Aaron’s SEO for Firefox  extension to look at link counts in Yahoo and MSN. If not in a rush, do the actual link count searches manually on Yahoo Site Explorer and MSN to confirm.
…..END…..
That’s what I do when making a quick SEO site analysis. Important: This is for identifying problems, not fixing them. And it doesn’t replace a real and complete SEO analysis. (There are several shortcomings, for example. Here’s one: Steps E and F assume that all category pages across the site will be the same, and that all product pages will be the same. This is not always the case, so you may miss problems/issues that a real, deeper analysis would reveal.)

Information Center are looking for Best Credit loans existing in Indonesia Read more about rahasia seo by Hans Ganteng, Subhan

Loan or credit is very useful for us today, in addition to easing the burden of the cost of credit also helped us financially. Given the importance of kreditan like this then I try to share the info center looking for the best loan for your reference material in Indonesia. Best Credit in Indonesia may actually be in the can through a special web portal things on credit or loans. As the first web credit aggregator in Indonesia and the intermediaries that help consumers with the best variety of financial institutions in Indonesia to meet the financial needs such as Credit Card, Cash Fund, Loan, Mortgage, Business Financing, Vehicle Loans, Credit Multi Guna and so on.

CariKredit.com is one business unit of DGtraffic Group, was established in Indonesia by Herman Chang. CariKredit.com is the best credit information aggregator sites in Indonesia and the first, developing a cost-per-lead business or any financial institution only to pay for every single application that the consumer apply through CariKredit.com.

CariKredit.com as the best credit information in Indonesia has a feature comparison of products, promo, interest rates and other financial terms in a single container. Other features which are not less cool is the simulation of loans and payments. Konsumenpun even be desirable to compare loans from a financial lending institutions and other financial lending institutions.
Profits for financial institutions that have worked with CariKredit.com is CariKredit.com provide access to financial institutions to update their content free of charge a dime.

And if so where revenue CariKredit.com? their revenues come from consumers who fill out an application for credit. Party financial institution will pay about Rp20 thousand to 100 thousand for each user application form is filled in the credit information seekers.

Launch CariKredit.com course is to give convenience to the consumer search with the features offered as a bridge between the financial institutions and credit information seekers the best in Indonesia. It's now the era of progress and users of information technology and the great internet access, we are given a variety of convenience from a variety of services in Indonesia and one of them is an information center to find the best credit in Indonesia this.

Given late to see this info, well testing seo wrote for fun, hehe .

Wednesday, 28 March 2012

Reflections on a Thirsty Planet for World Water Day


Reflections on a Thirsty Planet for World Water Day

The Mahanadi River in Orissa, India, ebbs to a trickle during the dry season. Photo credit: James P. Blair

Water, I have learned, means different things to different people.
To the novelist D. H. Lawrence, water was mysterious.  It is “hydrogen two parts, oxygen one, but there is also a third thing, that makes it water and nobody knows what that is.”
To the anthropologist Loren Eiseley, water was supernatural: “If there is magic on this planet, it is contained in water.”
And to the ancient Greek poet Pindar, water was quite simply “the best of all things.”
But for millions of people in the developing world – especially women and girls – water means a daily struggle to trek to a source, carry fifty pounds of it home, and then hope against hope that drinking it won’t make a family member sick or die.
For millions of poor farmers, water means the difference between hunger and a full belly, and between a well-nourished child and one stunted from malnutrition.  Without a way to access irrigation water or store enough rainwater in the soil, the long dry season is often a trying time of one meal a day.
For river people around the world, who rely on fish for protein and income, water is home to the aquatic life that sustains them, day in and day out.
Water is essential to all of life, and to all of our lives.  And so it is fitting that once a year, on March 22, the world takes a moment to celebrate and contemplate this magical, mysterious, essential, life-giving compound called H2O.
The idea for an International World Water Day crystallized at the 1992 Earth Summit in Rio de Janeiro, and the next year, the United Nations (UN) General Assembly designated March 22, 1993 as the first World Water Day.
Every year since then the UN has selected a different water theme for the day.  Past themes have focused on water and cities, culture, sanitation, pollution, disasters and trans-boundary cooperation. This year’s theme is water and food security, with the tag line: “the world is thirsty because we are hungry.”
For me, this year’s theme is the 800-pound gorilla of water challenges.  Agriculture accounts for the lion’s share of global water consumption.  We “eat” at least a thousand times more water than we drink. The thirsty business of growing crops – in the ways and places that we do to meet the demands of seven billion people – is the primary reason earth’s rivers are running dry, aquifers are being depleted, and lakes are shrinking before our eyes.
Demographers project that the world will add another one billion people by 2025.  That means, between now and then, an additional 210,000 people will join the global dinner table every night.  At the same time, many millions will achieve incomes sufficient to add more meat to their diets.  Because it takes water to grow the grain to feed the cows, pigs and chickens, this means the water footprint of that global dinner table could rise considerably faster than population growth.
I ran some numbers.  Under some quite conservative assumptions, it could take an additional 1,314 billion cubic meters of water per year – equal to the annual flow of 73 Colorado rivers – to meet the world’s dietary needs in 2025.
That’s a disheartening prospect. Where in the world can we find affordable farm water equivalent to 73 Colorado Rivers without hastening the depletion of rivers, lakes and aquifers?
But maybe that’s not the right question.  If the goal is to meet the world’s food needs sustainably, the question we should ask is, how do we provide healthy diets for eight billion people without going deeper into water debt?
Now that’s a horse of a different color.  And that’s the challenge I address in my five-point plan of action for World Water Day 2012:
  • First, provide incentives to farmers to double water productivity – that is, to get more crop per drop.  A host of measures – from more efficient irrigation systems to conserving soil moisture to growing crops more appropriate to the local climate – can help do this.
  • Second, motivate the top billion consumers to eat less meat. We’re now feeding 35 percent of the global grain harvest to livestock.  Instead of three meat servings a day, maybe try one a day.
  • Third, restore degraded rangelands through managed intensive grazing, which can increase both carbon and water storage in soils.  Move from grain-fed to grass-fed beef, saving croplands to feed people and using rangelands for sustainable meat production.
  • Fourth, expand access to affordable, small-scale irrigation in the hunger zones of Sub-Saharan Africa and South Asia.  Along with harvesting local rainwater and storing moisture in the soil, affordable irrigation systems designed for the dollar-a-day farmer can boost food security and incomes among the poorest farm families.
  • And fifth, reduce food waste.  From farm fields to dinner plates, about one-third of the global food supply is wasted – which means the water consumed to produce that food is wasted, too.
Taken together, I believe these actions could feed eight billion people sustainably in 2025.
So let’s get started.
Sandra Postel is director of the Global Water Policy Project and lead water expert for National Geographic’s Freshwater Initiative.  She is the author of several acclaimed books, including the award-winning Last Oasis, a Pew Scholar in Conservation and the Environment, and one of the “Scientific American 50.”

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Tips and tricks on notebook batteries





Tips to maximize battery life notebook:

     Do not leave your notebook connected to the mains and unused for more than a fewhours
     Remove the battery if you plan to not use the notebook for a long time
     Wear alternately if you have a spare battery
     Make sure the notebook is off when replacing batteries
     Store batteries in a dry place and away from direct sunlight

Tips when using a new battery or the first time using the notebook:

     Attach the new battery without turning on notebook
     Connect the AC adapter and recharge the battery fully
     Disconnect the AC Adapter
     Spend the battery until the low battery warning
     Connect the AC adapter again and fill up to full

Perform the above steps three times, do the above for each new battery or if the batteryis not used in quite a long time.

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